Ann's Story - AWF's First Fundraiser
In the fall of 2002, Bono made an appearance on the Oprah Winfrey Show to talk about the problems facing Africa. Oprah had asked for fans who had been inspired into action by Bono to write in, and African Well Fund discussion list member Ann was one of the fans who were chosen to come to the show's taping and meet him in person. Soon after, Ann carried out the African Well Fund's very first independent fundraiser.
Ann describes her fundraiser: "I thought of designating one week for people to donate money for each time they use water," she says. "In my flyer I suggested a penny for each time someone used their faucet, a dime for a shower and a quarter for the dishwasher. They were just suggested donations, but I think it gave people the general idea of what we were trying to accomplish."
This method of fundraising is ideal for families, churches, and schools alike. "It combines the idea of raising money and raises awareness of how much water we are fortunate enough to have," Ann observes.
To promote the project, Ann contacted her local newspaper and got a small piece written on it. A local high school newspaper did a piece as well. She distributed flyers around her downtown area and made an announcement in her church. She also gave them drop-off points: one at the local YMCA and one at her church. Her mother is the church secretary, so she took them there and kept them locked up. And at the Y, where Ann works, she put them in a locked cabinet and checked it daily. "The reaction was very positive. I received calls from all over the community with questions and people pledging to donate over the next year."
Having only had a modest five days to promote the project, Ann ultimately raised $250 for the African Well Fund. Her advice to others who would like to get involved and do fundraising or awareness projects themselves: "Be prepared. Be ready for any questions you will get, have flyers ready, contact information, collection areas etc….Think of anything that my come up and be ready for it. And be happy with whatever results come of it. If you put in hard work and time then there is nothing to be disappointed in."
Also, she adds, it's not just about raising money, but also it's about raising awareness. "Awareness is key," she points out.
Thank you to Ann for her hard work! If you are interested in implementing Ann's fundraising method in your community, home, or church, e-mail info@africanwellfund.org for more information!
